The world of podcasting and video blogging has exploded as a means to communicate in the online world. Catherine takes you through this fast-growing medium from it’s inception through today’s market. A class is devoted to guiding you through the various styles of podcasting, including audioblogs, interviews, and music. Catherine walks you through creating your own podcast, whether on a shoe string or million dollar budget. Learn techniques that will have your podcast off to a hot start. She shows you how you can make podcasting work for you. Learn tips and tricks to getting a great interview, what you can and cannot say, and how to develop your audience.
Catherine will share her secrets of podcasting and social media marketing. From where to host your podcast to how to promote your “brand.” Learn how video casting and video blogging have changed the internet social media market. Catherine leads you through the technical side of video blogging, what hardware and software work best, from what camera to use to the age old question: Mac or PC? This course runs the gamut for this internet money making boom!
Class 1: Foundation of Podcasting Class 2: Refining your podcast and your skills Class 3: Marketing, Promotion and Analytics Class 4: Video Blogging, Video Podcast Class 5: Creating a Podcast
This course is designed to help you craft your own Social Media Strategy so you will be focused on why you are using the various Web 2.0 tools and what to do when you are online so that your time is maximized and does not become a complete waste of time.
There are so many ways to connect: blogging, social networking, content sharing, and promotion. And it’s easier than you think! You’ll master practical, real-world applications, and construct your own unique social media strategy.
Class size is limited to 10.
Skype is quickly becoming one of the most popular and cost-effective ways to make phone calls to anyone in the world. Learn how to install Skype and begin connecting with friends, family and prospects over the internet for free.
This is a basic Skype class that walks you through how to setup your account, make calls, create contacts, and make video calls.
Class Dates are:
March 25 8:30 – 10:30
Things You’ll Need: You’ll need a Headset with a Microphone. The best to use is a set with the TWO plugs (microphone and speaker). Optional – A webcam – built into your computer is great and if you don’t have one, I would strongly suggest the Logitech Quickcam Pro 9000 – it’s a great camera at a great price and the microphone is built right into it.
Is your business using social networking to reach out to your customers? Social Media has changed the way people are doing business because of the explosion of online tools such as Facebook.
Are you ready to use Facebook as a marketing tool? In this Hands-on class you will learn how to create and optimize Facebook Fan pages and Facebook Ads to promote your business.
This class is designed for the people who have been using Facebook. You must have a Facebook profile, a few friends, and a business to promote. If you do not meet these requirements, please register for Facebook Basics.
New to Facebook?
This class is for the beginner that has never been on Facebook or the uncomfortable user that really doesn’t understand how to upload photos, link to sites, manage friends, or adjust privacy settings.
You will learn how to setup your account, edit and optimize your profile, connect with friends, and join groups.
This class is 1.5 hrs
This is a 3 hour introductory training session to familiarize you with the functions and uses of the most popular Web 2.0 & Social Media tools. Here is a list of the tools we will be working with:
Social Networking: Facebook, LinkedIn
Blogging & Microblogging: Twitter, WordPress, Blogger
Photo & Video Tools: Youtube, Flickr, Photobucket
Email Marketing: Constant Contact, iContact
Social Media Campaign Management: This is how you manage all of your profiles and communities.
This introductory training session can be with one person or a group. Get together a group of friends or colleagues and split the cost among everyone to be cost effective. We will discuss how each tool might be useful or applicable for your individual business or situation. This presentation is customized to your needs. Futher customized training on individual tools or applications are also available.
You don’t have to do this alone! It’s hard to remember everything you heard in class or read in a book. I think we all suffer from this!
If you want or need a bit of hand holding as you learn all of the Web 2.0 tools and manage your online presence, I can be there for you!
We setup weekly sessions to help you use your tools more effeciently or to keep you on track with your goals. Here is what you will get:
** Prescheduled weekly 30 minute 1 on 1 sessions.
Email, text, Facebook, LinkedIn, or Twitter availability throught the month
Research on products and services
Monitoring of your online posts and profiles to encourage best practices
Step by step Social Media Campaign guide to make sure that you are covering as much ground as possible in a short amount of time.
Total Service time 6 hours per month
Does your Linkedin Profile jump out and invite people to connect with you?
If you are in business and looking to network with other business owners or clients, then LinkedIn is the perfect place to spend your precious time. It is also a great place to look for employees or a job.
This LinkedIn workshop is suitable for relatively new users who need help with getting started. The agenda covers the following;
* Introduction to Linkedin – how the network works and what that means for you.
* Examples of Linkedin success stories – what can be done.
* Building a network – issues to consider, LIONs & who to connect with, how to connect and how to avoid IDK problems.
* Groups – what they are, why they are important and how to get involved.
* Account & Settings – how to make sure you reveal what you want to.
* Netiquette – how to ensure you don’t upset other users and how to avoid account issues.
* Basic searching
This class is 1.5 hrs
Business owners are turning to the internet to market their businesses – are you ready to put yours online? Here are some statistics from a Piper Jaffray survey that may interest you:
97% of people with online access will research products and services online before they purchase.
1 out of every 3 online searches are for a local business.
There are over 2.6 billion searches done for local businesses every month.
80% of people first search online before making a purchase.
98% of people choose the business on the 1st page of google. What page are you on?
If you would like to learn how to dominate the local online market, this class will show you how.
This class is 1.5 hrs