Are You on Linkedin?

LinkedIn is the best online business networking tool out there
It’s time to get connected if you aren’t already!

Get the Most Out of Your Business Networking !

So you’re ready to start networking on LinkedIn. You want to convert those contacts to leads and partnerships.

What’s the best way to do it?

Follow these guidelines to build your best marketing page.  And remember, be authentic!

LinkedIn is your online resume. It’s the spot for potential employers/clients to find out more about you.

Fill out your profile completely (including a professional photo) and keep it updated. (The more complete the better – LinkedIn profiles add to your overall SEO power.) Don’t forget to ‘tag’ your profile with the appropriate keywords, as it will help others find you.

* Add LinkedIn to your email signature. This encourages everyone you come in contact with to view your LindedIn profile.

*Import your existing contacts. This couldn’t be easier. Just let LinkedIn import your contacts. Once that’s done, customize a list of connections.

*Get connected with everyone you meet professionally. This is a cornerstone of relationship building. That company might not look like a client today, but could be a perfect fit tomorrow. And they have lots of connections.

*Do not invite people you don’t know, have never met or corresponded with. LinkedIn keeps an eye on how many people mark you as “don’t know” after you end a request. Remember, by connecting you are associating yourself with this person and their reputation – be sure you want to. (Same goes for accepting invitations from other.)
Some final thoughts:

*Reciprocate recommendations. If someone takes the time to write one for you, do the same for them. It’s just good etiquette.

*Request introductions. Don’t hesitate to ask a connection to introduce you to a new connection. All they can say is no. And they rarely ever do.

LinkedIn is an absolute goldmine when it comes to building your business online. There are a wealth of contacts that can help take your business to the next level, and also help you penetrate the target market of your choice.

And there you go! Some quick and easy tips to help you get more out of your LinkedIn profile
If you would like to jumpstart your business with LinkedIn, call me for a complimentary 15 minute consultation (608) 843-2345 or email me and let’s get the ball rolling!

Be well,

Catherine

P.S. Check out my Facebook Page for more Social Media Tips

Catherine Tryon Consulting | Promote Your Page Too

P.S.S Connect with me on Linkedin


View Catherine Tryon's profile on LinkedIn

5 Quick Ways to Optimize Your LinkedIn Profile

Facebook and Twitter may have the spotlight in the social networking space these days, and they have an impressive number of members to indicate their popularity. However; if you want to do some serious business networking in the social space, there really is just one social network that that will help you get the job done and that is LinkedIn.

Here are 5 quick tips to make sure that your profile is serving you best!

1. Your LinkedIn Profile is your professional identity, autobiography, brochure or ad on LinkedIn. Think of it as a website showcasing your career or your business. Like any brochure, make sure your content is grammatically correct and free of spelling errors. You can use applications on LinkedIn like slideshare and box.net to import your presentations and videos.

2. Use the Professional Headline on your profile to share your areas of expertise and interest. You have 200 characters with which to work. This field is weighted heavily in both the LinkedIn Search and Google Search, so use your key words effectively.

3. Utilize the Summary section to expand upon information in your profile. This section is also searchable, so include keywords that are appropriate for your industry. You can write your summary in a Word document first and then cut/paste it into LinkedIn. This will allow you to check spelling and grammar, as well as create attractive formatting with bullets and spacing. The most common symbols and bullets will transfer over. You have 2,000 characters to use.

4. Change the link/url in your Profile by editing Public Profile so that it includes your name, your company name or expertise in your industry (www.linkedin.com/in/linkedinexpert) and include it in your email signatures, business card and resume.

5. Make sure that ALL your job titles are listed in the Title Field of the “experience” section. This field is also heavily ranked in a LinkedIn Search.