5 Ways to Write Effective Facebook Posts

Here are 5 ways to get the most out of your Facebook posts.

facebook wall
1. Keep it short.

People rarely read anything completely anymore. Most people scan through everything! The longer the post, the less engaging fans find it. Research shows that Facebook posts with 80 characters or less receive 66 percent higher fan engagement, and posts that are less than 40 characters in length receive 86 percent higher engagement.

2. Consider your audience.
Create posts about topics that people love. Write like you are talking to one person, Continue reading

3 Easy Steps to Promote Your Facebook Business Page

 Promoting your business is the best way to create a buzz and ultimately, attract new customers.   

Today, the one with the largest sales and marketing budget is not guaranteed to attract the most customers!  Thankfully, Social Media and Facebook in particular, has made it very cost effective to promote your business to millions online.  Here are 3 easy steps to get you started promoting your business and the cost will be the amount of time you choose to spend. 

1.) Create a Facebook fan page which includes your company’s basic information, how to contact you, and a few words about how your product or service helps people (easily posted to the company page’s wall).

2.) Solicit friends, family, and current customers to visit and become a friend or “LIKE” your page. They’re already your biggest fans. Ask them to share the page, and suggest it to their friends, and all of the sudden, you’ve got a following.

3.) Encourage new Facebook Friends to become fans. Offer users something unique that will establish you as a trusted source and add to your fan-base.

4.) Create content that will draw attention to your fan page. There are millions of pages out there. Yours has to stand out, and just using the page as another sales mouthpiece for your company doesn’t work. Users see right through it. So offer thoughts about the industry as a whole, share insights into what makes you tick, talk about inspiration, and listen. The more you interact with your customers, they happier they will be and the more likely they will be to tell a friend about your business.

Join the Facebook Fun and Good Luck!

Be well,

Catherine

P.S. Check out my Facebook Page for more Social Media Tips

Catherine Tryon Consulting | Promote Your Page Too

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Are you worried about your Privacy on Facebook? Do these 7 things now!

As Facebook attracts more and more users, the temptation for your private information to be hi-jacked or used in ways you did not knowingly consent to, continues to grow. Here is a quick list of ways you can take control of your experience on Facebook and reduce your security risks.

1.) Remove Your Full Birth Date in Your Profile
It’s an ideal target for identity thieves, who could use it to obtain more information about you and potentially gain access to your bank or credit card account. If you’ve already entered a birth date, go to your profile page and click on the Info tab, then on Edit Information. Under the Basic Information section, choose to show only the month and day or no birthday at all, but make sure you don’t show the year you were born.

2.) Create a Strong Password
Avoid simple names or words you can find in a dictionary, even with numbers tacked on the end. Instead, mix upper- and lower-case letters, numbers, and symbols. A password should have at least eight characters. One good technique is to insert numbers or symbols in the middle of a word, such as this variant on the word “cowgirl”: c0wGir1!

3.) Learn How to Restrict Access to Your Account with Privacy Controls
For almost everything in your Facebook profile, you can limit access to only your friends, friends of friends, or yourself. Restrict access to photos, birth date, religious views, and family information, among other things. You can give only certain people or groups access to items such as photos, or block particular people from seeing them. Consider leaving out contact info, such as phone number and address, since you probably don’t want anyone to have access to that information anyway.

4.) Remove ALL References to ANY Child’s Name in a Caption
Don’t use a child’s name in photo tags or captions. If someone else does, delete it by clicking on Remove Tag. If your child isn’t on Facebook and someone includes his or her name in a caption, ask that person to remove the name.

5.) Refrain from ANY comments that You’ll Be Away From Home
That’s like putting a “no one’s home” sign on your door. Wait until you get home to tell everyone how awesome your vacation was and be vague about the date of any trip.

6.) Restrict Search Engines From Including You in a Public Search
To help prevent strangers from accessing your personal Facebook page, go to the Search section of Facebook’s privacy controls and select Only Friends for Facebook search results. Be sure the box for public search results isn’t checked.

7.) Supervise Youngsters Activities on Facebook and Online
Facebook limits its members to ages 13 and over, but children younger than that do use it. If you have a young child or teenager on Facebook, the best way to provide oversight is to become one of their online friends. Use your e-mail address as the contact for their account so that you receive their notifications and monitor their activities. “What they think is nothing can actually be pretty serious,” says Charles Pavelites, a supervisory special agent at the Internet Crime Complaint Center. For example, a child who posts the comment “Mom will be home soon, I need to do the dishes” every day at the same time is revealing too much about the parents’ regular comings and goings. Play it safe and be actively engaged with your childs’ online activities.

If you have any other suggestions or comments about Facebook Security, please add them to my list.

Be well,

Catherine Tryon Consulting | Promote Your Page Too