My friend Bob Schmidt has a local morning talk show and this morning I joined him to talk about Social Media Breakfast and a few other topics.
One of the callers said that he enjoyed reading Bob’s posts on Facebook but they were just too long. What great feedback!
This is really indicative of people’s online behavior these days as we all skim through articles until we find something really important and then we actually read a few lines.
When creating content, for Facebook especially, let me encourage you to always use a photo and try to get your point across in just a few sentences. This creates white space for the reader’s eyes to pick up the information easily, otherwise you risk losing your reader by making them work too hard to get through all of the text.
Here is a link to the audio from my visit with Bob, leave a comment with your ideas for our next social media conversation. You can join us on Thursday December 6th around 8:00 to join in our discussion.