Social media can offer so many benefits to your business. It can help you learn about and reach out to your customers, make your business website more visible and relevant to search engines, show that you’re keeping up with technological advances, and promote your business faster and further than ever before possible. Want to learn more and get started?
Here are my top five recommendations for making the most of social media to promote your business or products.
1. Find out what they’re saying about you. The first step is to find out what people are saying about your business online. Social media sites offer search functions that let you search for content related to your business or products. If you don’t see anything out there, or what you see isn’t what you want, you can do something about it.
2. Start a blog and post regularly. It’s easy to add a free blog to your business website. You can use your free blog to talk about what your business is doing, link to other blogs in the same or similar industries and even offer promotions via your blog. Visit WordPress.org to get started – it’s FREE.
3. Create a Facebook Fan Page. A Facebook Fan Page lets you share all kinds of information about your business with people who love business. It helps you find the people most interested in your business by letting them find you. You can also create cool banners and use opt-in forms to capture leads form all this traffic online.
4. Post photos and videos. Pictures and videos speak louder than words. Flickr and YouTube are good places to put videos and pictures of your product or service, as well as how-to videos and commercials. Use PixelPipe.com to go viral – you can upload a photo and broadcast to ALL your social networks at the click of a single button!
5. Leverage links and bookmarks. Social media sites are great because they let you link back to your business website. This increases the number and quality of links to your business website, which increases its credibility and relevance in the eyes of your human audience and automated search engines bots. Another way to leverage links is with social bookmarking sites like Digg and Delicious. Add a button to your web pages to let visitors bookmark them easily.
These are just a few of the ways you can leverage the power of these Social Media tools. I can help you to work social or digital media into your overall marketing strategy and utilize the internet for your business. Contact me and we’ll utilize social and digital media for your business immediately.
All the best,
