With increasing demands on our attention and the growing expectation to always be connected to our digital world, it is even more important to step away from the “Digital Noise” and the stress that comes with our “Always On” lifestyles.
Here are just a few suggestions for managing the stress of our digital environment and as I remind you, I am also reminding myself! It’s a challenge to balance it all.
Facebook and Twitter may have the spotlight in the social networking space these days, and they have an impressive number of members to indicate their popularity. However; if you want to do some serious business networking in the social space, there really is just one social network that that will help you get the job done and that is LinkedIn.
Here are 5 quick tips to make sure that your profile is serving you best!
1. Your LinkedIn Profile is your professional identity, autobiography, brochure or ad on LinkedIn. Think of it as a website showcasing your career or your business. Like any brochure, make sure your content is grammatically correct and free of spelling errors. You can use applications on LinkedIn like slideshare and box.net to import your presentations and videos.
2. Use the Professional Headline on your profile to share your areas of expertise and interest. You have 200 characters with which to work. This field is weighted heavily in both the LinkedIn Search and Google Search, so use your key words effectively.
3. Utilize the Summary section to expand upon information in your profile. This section is also searchable, so include keywords that are appropriate for your industry. You can write your summary in a Word document first and then cut/paste it into LinkedIn. This will allow you to check spelling and grammar, as well as create attractive formatting with bullets and spacing. The most common symbols and bullets will transfer over. You have 2,000 characters to use.
4. Change the link/url in your Profile by editing Public Profile so that it includes your name, your company name or expertise in your industry (www.linkedin.com/in/linkedinexpert) and include it in your email signatures, business card and resume.
5. Make sure that ALL your job titles are listed in the Title Field of the “experience” section. This field is also heavily ranked in a LinkedIn Search.